Empirical Rationalism and Other Oxymora
How May You Help Me?
Here is an article on customer self service that I wrote for CRM Buyer.
A successful self-service strategy does not solely focus on pushing customers to the Web to drive down costs and relieve overburdened call center agents. Instead, it is about giving the customer options to service their own needs through the channel of their choice.
| Print article | This entry was posted by Andrew on June 21, 2007 at 8:01 pm, and is filed under Customer Management. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |