By Andrew Boyd and Sumair Dutta
Posted on CRM Buyer
07/13/08 4:00 AM PT
Successful warranty management executives are deploying analytics technology and maintaining warranty performance data in central knowledge warehouses. Such initiatives can help reduce warranty claim processing time and increase customer satisfaction.
Despite progress made against key warranty chain improvement initiatives, service and warranty management executives still [...]

In our 2007 annual state of the market report, market awareness was the second top rated sales and marketing priority (at 43%); yet in this year’s report only 29% of respondents thought that this was a top priority. Interestingly, in the same time period, market leadership as a doubled in importance (from 12% to 24%). [...]