Check out this new barcode tag created by Microsoft. The user simply needs a web enabled camera phone and to download the tag reader. You point your camera at the tag, snap a picture, and the tag will take you to whatever content the tag-maker provides (it could be a website, mobile coupon, etc.). The tag can be displayed online or in print form. This tag will bring you to my website:

It takes a little practice to snap the picture right, but imagine the marketing and messaging possibilities — a rave meets speed-dating perhaps? Apparently at NRF, people were already loading their business cards and promotions onto tags, and displaying them in their booths. My prediction — the club kids will pick it up first, than the drinks companies. After a few years, we’ll figure out some real commercial applications. Or maybe it will just die on the vine?

Thanks to the Aberdeen retail team for bringing this to my attention.

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