Empirical Rationalism and Other Oxymora
Archive for May, 2009
Small Business CRM: Freemium’s Just Another Word for Nothin’ Left to Choose
May 28th
Interesting article on CRM Buyer by Alex Jefferies based on some recent research we worked on together.
CRM and contact management tools centralize all the information a company has on a client and make it easy for coworkers to share knowledge. When a small company decides it’s time to move to a more robust tool, it may be attracted to so-called freemium offerings. The “try-before-you-buy” model can minimize risk, but several key points should be considered when evaluating solutions.
Working on New Web Analytics Research
May 20th
Working on some web analytics research with Alex Jefferies.
In an upcoming Aberdeen web analytics study of over 200 organizations using free or paid web analytics solutions, Webtrends and Omniture featured prominently as a solution providers of choice. These Research Alerts provide insights into key early findings from the study and present vendor-specific highlights drawn from the research.
I’d love to hear from Webtrends or Omniture users…Contact us @andrew_boyd or @alexjefferies.
