Interesting article on CRM Buyer by Alex Jefferies based on some recent research we worked on together.

CRM and contact management tools centralize all the information a company has on a client and make it easy for coworkers to share knowledge. When a small company decides it’s time to move to a more robust tool, it may be attracted to so-called freemium offerings. The “try-before-you-buy” model can minimize risk, but several key points should be considered when evaluating solutions.