Empirical Rationalism and Other Oxymora
Small Business CRM: Freemium’s Just Another Word for Nothin’ Left to Choose
Interesting article on CRM Buyer by Alex Jefferies based on some recent research we worked on together.
CRM and contact management tools centralize all the information a company has on a client and make it easy for coworkers to share knowledge. When a small company decides it’s time to move to a more robust tool, it may be attracted to so-called freemium offerings. The “try-before-you-buy” model can minimize risk, but several key points should be considered when evaluating solutions.
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