Engagement as a Competitive Advantage
This is my site Written by Andrew on August 31, 2009 – 11:13 am

The August 24 & 31 issue of BusinessWeek has a short article on the link between engagement and the bottom line.  According the the article’s author Michelle Conlin, Best Buy “says that a 2% increase in employee engagement at one of its electronics stores corresponds to, on average, to a $100,000 annual rise in sales at that location.”  The articles cites several examples of companies where employee engagement is an integral part of overall strategy, including JC Penny, Campbell Soup and Stryker Communications.

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