Empirical Rationalism and Other Oxymora
About
| Although the blog has evolved over the years, I currently write for an executive audience focusing on six key themes: 1) customer management, 2) maximizing human capital, 3) B2B marketing, 4) service, 5) the business impact of technology and 6) a little economics, politics and social commentary thrown in for good measure. |
| Professional Bio:
Currently the President of the Aberdeen Group, Dr. Andrew Boyd has 20 years of experience in general management, marketing and product strategy/management. Throughout his career, he has designed and developed go-to-market strategies and implemented high-impact marketing programs for clients in the United States, Europe and Asia. Andrew holds a Ph.D. from City University in London, an MS in Information Systems from Drexel University and a BBA in Marketing from Temple University. He is a frequent speaker at international industry events and is a regular contributor to both industry and academic publications. |
| Thoughts and opinions expressed on this site are personal and are provided in good faith. As views, thoughts and opinions can and sometimes do change. Please do not consider out-of-date posts to reflect the current views, thoughts and opinions of the author. Comments are owned by the person who posted them and Andrew Boyd is not responsible for their content. |
