Written by Andrew on September 2, 2009 – 4:48 pm
The second-annual Aberdeen Group CMO Summit is next week (Sept 9 & 10) in San Francisco. In preparation for my opening remarks, I thought that it would be interesting to review my notes from last year’s event – one year and (in marketing/dog years) a lifetime ago. Below are some of my observations and key [...]
Written by Andrew on August 24, 2009 – 8:13 am
The 2009 CMO summit is coming up quickly. This was an incredible event last year and the speaker line-up indicates that we are looking at a repeat performance of last year’s success. I have a couple of passes for qualified delegates. Also, I will be in San Francisco all week if anyone is up for [...]
Written by Andrew on July 31, 2009 – 8:56 pm
We have an incredible line-up of speakers for our second annual Chief Marketing Officer’s summit being held in San Francisco on September 9-10:
Written by Andrew on May 4, 2007 – 11:07 am
One of my colleagues here at Aberdeen, John Lovett, is doing some interesting work on the online customer experience. He recently published on report on website search (available for free download for a limited time). I think one of the most interesting things to come out of the report was the notion of “searchandising”, or [...]
Written by Andrew on April 16, 2007 – 10:44 pm
I spent a few hours over the weekend revamping the main strategyst site. My objective is to build a comprehensive resource for sales, marketing and service/support professionals, as well as anyone interested in CRM. Anything missing?
Any registered user can add weblinks. If you want to be able to add to the “clips and quips” section, [...]
Written by Andrew on March 21, 2007 – 11:20 am
OMG! March Madness is going to cost US businesses $3.8 billion in lost productivity; or is it $3.5 billion? Or $1.4 billion? Or $1.5 billion? Or $1.2 billion? Or is it only $889.6 million? I guess it doesn’t really matter, I better run out and buy some web monitoring/blocking software just to be safe!
Early [...]
Written by Andrew on February 28, 2007 – 6:14 pm
A new study indicates that about a quarter (~6 million) of the 24 million households with HDTV capable TVs do not realize that they are not watching high definition programming! Another quarter of the customers have bought HD-ready TV’s, but have not purchased the requisite products and services from the cable companies (or hooked [...]
Written by Andrew on February 26, 2007 – 3:25 pm
Pete, author of Share Tactics, sent me an article from the NYT suggesting that “The Magic is in the Tweaking” when it comes to developing new products and services. The premise of the article is that “companies reach success by discovering different uses for their original technology, changing their sales philosophy or repositioning a [...]
Written by Andrew on February 22, 2007 – 5:48 pm
In 2006, the concept of platforms moved into the mainstream business conscience. The emergence of SalesForce.com’s AppExchange, Amazon’s e-commerce platform and Google’s APIs has stirred the imagination of industry pundits and entrepreneurs alike. Despite the recent hype, open product architectures are not a new concept. In 1993, the Harvard Business Review ran an article explaining [...]
Written by Andrew on February 14, 2007 – 8:45 pm
On Monday, Karl Long over at Experience Curve talked about “2.0 Ideas Executed with a 1.0 Mindset“. As an example, he cited the new Nike/Apple appliance that converts your iPod into an accelerometer. In a nutshell, he thought that the ‘black-boxing’ of the application was a lost opportunity for both companies. Rather than [...]
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