I spent some time over the past few days reviewing our recent service management research in preparation for Aberdeen’s 4th Annual Chief Service Officer’s Summit on October 8&9.  Like most business functions, the service management landscape has evolved considerably over the past year. Not surprisingly, the economy has impacted service budgets and the subsequent purchase [...]

Interesting article on CRM Buyer by Alex Jefferies based on some recent research we worked on together.
CRM and contact management tools centralize all the information a company has on a client and make it easy for coworkers to share knowledge. When a small company decides it’s time to move to a more robust tool, it [...]

Working on some web analytics research with Alex Jefferies.
In an upcoming Aberdeen web analytics study of over 200 organizations using free or paid web analytics solutions, Webtrends and Omniture featured prominently as a solution providers of choice. These Research Alerts provide insights into key early findings from the study and present vendor-specific highlights drawn from [...]

Posted on CRM Buyer (read full story here)
03/12/09 4:00 AM PT
The economy has forced countless businesses to restructure, rethink strategies and reprioritize initiatives. Don’t let a short-term, survival mindset cloud the long-term focus — there are opportunities here. Aggressively negotiate SaaS contracts, keep an eye out for bargains, and don’t underestimate the value of CRM, [...]